CyberArts, the world’s premier supplier of online gaming software, is pleased to be recognized by the IGA for its commitment to supporting operators with the underlying software and design resources they need to become market leaders. Among CyberArts’ clients are today’s most cutting-edge and profitable gaming companies, including Gioco Digitale, Pureplay, La Francaise de Jeux, Zest Networks, and Card Player Media. As a nominee for the Innovation in Technology award, CyberArts has created a major paradigm shift in the online poker gaming market with its flexible, customizable Foundation platform. Foundation’s unique architecture and licensing structure overcomes the inherent flaws of the White Label Network (WLN) model prevalent in online gaming by addressing the key concerns of network operators: Profitability: Within a WLN, operators must agree to burdensome revenue sharing – industry standard rate is from 15% to 24% of top line revenues to the network – making it all but impossible to build a highly profitable and sustainable business. In addition, the shared liquidity of players across a network promotes cannibalism between operators, leading to further erosion of profitability through reliance upon affiliates and their associated rake back fees. Rather than expand their player base and profitability, operators instead face margin contraction and a race for the bottom. By extending full control of their networks to operators, Foundation completely eliminates or substantially reduces revenue sharing and rake back, thus protecting top line revenues and profits. Customization: With a WLN, operators are not only extremely limited in how they can brand their site, they also have no control over their players, tournaments, or game selection. Operators using CyberArts’ Foundation are able to create their own network brand with their own liquidity to attract – and retain – new players. NAME, TITLE at La Francaise de Jeux agrees: “We needed CyberArts to add many special features. The modular nature of Foundation, as well as CyberArts flexibility, made it possible for them to fulfill every one of our requirements.” Compliance with local regulations: Regulatory requirements can vary greatly from region to region. Meeting these complex regulations, such as mirroring all transactions through government servers (Italy) or supporting individual player sanctions (France), can be daunting even for established companies. Gioco Digitale, for example, believed it could acquire a strong player base by offering a unique playing experience. “CyberArts helped Gioco Digitale win the race to become the first legal poker room in Italy,” said Carlo D'Acunto, CTO at Gioco Digitale. “The Foundation platform has proven to be scalable and flexible, allowing us to rapidly add features and network partners, and giving us the stability to run the largest online poker tournaments in Italy.” As a result, Gioco Digitale evolved from a company with no players to dominating the Italy market in just 27 months. Network stability: With Foundation, operators have full control over their network, their operations, and their players. The ability to manage their servers directly as well as determine when to perform updates ensures that operators can meet all regulatory requirements as well as keep their brand fresh to expand their player base. Barry Shulman, CEO of Card Player Media, says, “We wanted extensive customization for SpadeClub that only CyberArts could supply. We needed a flexible, stable platform backed by a world-class custom software development team.” CyberArts is currently developing technology to bring the same flexibility, inherent customizability, and control to Bingo as it does to poker. Most Bingo software restricts operators to a small subset of games and offers only limited ability to configure skins. With its Bingo 2.0 platform, CyberArts enables operators to create Bingo rooms with any look, interaction model, or rule variations. In addition to providing an extensive range of features, Bingo 2.0 supports embedded side games. Side games – such as slot machines, casino table games (blackjack, roulette), and family fun games (non-gambling games such as Bejeweled) – keep players engaged while Bingo games are played in the background. Supporting a subscription-based model to allow for US-facing operations, these side games create revenue streams which are often more lucrative than those generated from Bingo alone. CyberArts has established itself as the leading supplier of flexible and reliable technology for building highly scalable networks that meet stringent regulatory requirements while protecting an operator’s most valuable assets. Committed to providing the foundation software operators need to compete and succeed in this aggressively competitive market, CyberArts continues to revolutionize the online gaming industry with products that help operators differentiate themselves and generate highly profitable, sustainable revenue streams.

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Harold Blue has been a leading online casino player for years and collects books and other reference materials for online gaming. He has been a copy contributor to online gambling sites. Currently, he is working with a team of online gaming software developers to create his own online casino site with more interactive features and nontraditional games included.